ProArt Display

We begin with a misunderstanding. Because when color is accurate enough, it feels familiar. Once the surface is stripped away, only truth remains. This is a film about color, about trust, and about how professionalism becomes visible.

ProArt Display — where precision becomes trust.

We begin with a misunderstanding.
Because when color is accurate enough,
it feels familiar.

Once the surface is stripped away,
only truth remains.

This is a film about color,

about trust,
and about how professionalism becomes visible.

WHY — The Need

For creators, color accuracy and visual consistency are not just technical requirements —
they are the foundation that allows inspiration to flow without interruption.

When color shifts across devices, the rhythm of creation breaks.

ProArt Display is built for this exact need —
delivering professional-grade color accuracy and stable consistency,
so creators can always see their work as it truly is.

It’s not just a display.
It’s an extension of creative trust.

HOW — Our Creative Approach

ProArt Display is designed around the real needs of creators.
With high-precision color performance and a consistent visual experience,
it ensures that what you see remains the same across different devices.

Every viewing moment becomes an accurate reproduction of reality —
this is where the true value of a professional display lies.

WHAT — The Visual Expression

The visual direction centers around soft light and transparency,
symbolizing professionalism and purity.

Scenes remain clean and minimal, with stable camera movement,
allowing full focus on the product and viewing experience.

At first,
we thought it was a Mac.

(The notch is cut away.)

Turns out,
it isn’t.

It’s ProArt!!

DisplayWidget Center for Mac

The brightness control interface appears simultaneously on both Mac and the display,
allowing brightness adjustment directly through the MacBook’s brightness keys.

As the camera moves closer to the display,
DisplayWidget Center enables precise fine-tuning of brightness and contrast,
adapting seamlessly to different creative workflows.

M Model P3 Color

A professional software interface appears.
The eyedropper tool samples color from the Mac display.

The color is extracted, transferred,
and rendered precisely on ProArt Display.

With accurate color matching between both screens,
ProArt Display demonstrates consistent color reproduction alongside Mac.

With USB-C and Thunderbolt 4 support

a single cable handles video, audio, data transfer,
and power delivery.

Rich connectivity enables effortless multi-device workflows,
keeping creative setups clean, efficient, and uninterrupted.

KVM Support

The scene begins in darkness.
As the left workstation powers on, the display reveals a Windows interface.

Moments later, the MacBook on the right lights up,
and the display seamlessly switches to macOS.

Through subtle lighting and visual transitions,
ProArt Display demonstrates KVM support,
allowing effortless control switching between devices
for streamlined multitasking workflows.

Display Performance

High-resolution visuals deliver exceptional clarity
while expanding the available workspace.
Viewing 4K content on an 8K display allows true native resolution,
with additional space for tools and timelines,
so details and workflow can be handled simultaneously.

A high refresh rate ensures smooth scrolling and interaction,
keeping every movement responsive and in rhythm.

With LuxPixel™ anti-glare technology minimizing reflections,
the display remains clear even under direct lighting,
supporting comfortable, focused work over long sessions.