ETTIFU - Visual Design

CONCEPT

Balance comes from contrast; harmony arises from nature.

Balance

Harmony in Nature
Two opposing yet complementary forces.

Contrast

A Strong Contrast Between Day and Night
The blending of light and dark, movement and stillness.

Nature

Returning to the Natural Environment
Expressing the deep connection between the product and nature in an organic way.

This design centers on balance and contrast, reinforcing the brand's concept through the interaction between natural landscapes and the product. Each image is part of the brand’s story, showcasing the beauty of the product's symbiosis with nature.

Centered around mint growing by the lakeside, the product is arranged with fresh greenery and a serene setting, perfectly blending both elements within the scene.

The night cream is naturally integrated into a desert setting, surrounded by lavender and stones. The strong contrast in lighting highlights the depth and mystery of the night.

The gua sha tool, like a piece of art, is balanced among plants and stones,

creating a sense of beauty that merges nature with design.

Applying the cream on objects with different textures reinforces the product's connection with nature while enhancing its artistic and unique qualities.

Softening the overall visuals brings the product closer to people, presenting an image of perfect harmony between the two.

Focusing on contrast, nature, and balance, this approach emphasizes the art of natural equilibrium.
Extracting the beauty of contrast and balance in nature strengthens the artistic aspect while preserving a natural feel.