XOFIT is not just a weighing scale; it combines health management with gaming, allowing users to interact more with friends and family. The product design incorporates many adorable original characters, making health management feel less burdensome. Additionally, the use of CG technology in advertising brings 2D characters into the real world, enhancing the interaction between the characters and users.
2D ANIMATION
VFX BREAKDOWN
Capturing On-Set Environment HDRI for Accurate Lighting and Shadow Matching
We utilized high dynamic range imaging (HDRI) technology to capture the on-set environment. This HDRI data was used for lighting and shadow matching, ensuring that the 3D elements integrated in post-production blend naturally with the on-set footage, achieving realistic lighting effects.
We utilized high dynamic range imaging (HDRI) technology to capture the on-set environment. This HDRI data was used for lighting and shadow matching, ensuring that the 3D elements integrated in post-production blend naturally with the on-set footage, achieving realistic lighting effects.
CREDIT
CG PRODUCTION | AGE CREATIVE LTD.
CG SUPERVISOR | SMUG XIE / PARKER SHEN
ART DIRECTOR | SMUG XIE
PROJECT MANAGER | COCO LIN / XUE0
3D MOTION DESIGNER | SMUG XIE / KF CHO
2D ANIMATOR | SMUG XIE / JACK LIEN
CEL ANIMATOR | JACK LIEN
COMPOSITING | SMUG XIE
ROTO | KF CHO
CG SUPERVISOR | SMUG XIE / PARKER SHEN
ART DIRECTOR | SMUG XIE
PROJECT MANAGER | COCO LIN / XUE0
3D MOTION DESIGNER | SMUG XIE / KF CHO
2D ANIMATOR | SMUG XIE / JACK LIEN
CEL ANIMATOR | JACK LIEN
COMPOSITING | SMUG XIE
ROTO | KF CHO
